RankingJill Whalen is a recognized industry expert in search engine optimization. Here are her Top Ten Tips for improved search engine ranking.
12.Design and categorize your site architecture and navigation based on your keyword research.
Your research may uncover undiscovered areas of interest or ways of categorizing your products/services that you may wish to add to your site. Your job is to make sure that your site's navigation showcases the various ways of searching.13.Program your site to be "crawler-friendly."
The search engines ordinary can't can't read JavaScript links and menus, and can't interpret graphics and Flash. Therefore, you'll need always have some form of HTML links on every page which link to the top-level pages of your site. From those pages, you'll need to have further HTML links to the individual product/service pages. HTML links do NOT have to be text-only links. Graphical image navigation is wrapped in standard <a href> tags, and the search engines can follow them.)
